Websites, the digital centre
A website is the single place online where you have full control. You decide how it looks, how it works, and the messages it communicates. It’s where visitors become customers, and it acts as the foundation for all digital marketing activities.
A well-designed, strategically built website attracts ideal customers, converts visitors into clients, and delivers measurable business results. It’s a business asset.
We design, build, and support WordPress websites specifically optimised to convert browsers into customers and create a central hub for successful digital marketing.
How a website helps businesses succeed
A website can act as an information hub, a shop, a source of knowledge, a place to connect, a landing page for digital campaigns, and the focus of your sales funnel.
Visitors arrive through promotional services like search, social media, email, or direct traffic. The website is where they decide if they want to engage with or buy from you.
It’s also how they determine if they’ll come back and choose your brand over a competitor.
This means your website must:
- Establish you as expert in your field
- Provide clear opportunities for people to engage
- Clearly communicate your vision, values and mission to the right audience
- Illustrate the quality of products or services
- Guide visitors toward the action you want them to take
Creating a positive, engaging user experience is essential. It builds trust, helps you stand out from competitors, and turns casual browsers into customers.
We’ll help you create a website that does all of the above.
Bespoke WordPress website design and development
All Beech websites are custom built in WordPress, the most popular software for building websites, powering over 43% of the internet, and using Elementor, a choice that balances exceptional design with ease of use. For e-commerce, we also use the trusted WooCommerce suite.
These platforms enable you to control and update your site independently, while we manage the technical elements and support. This software is flexible, and can be used by any developer, meaning your website can always evolve over time and doesn’t need to be created from scratch when it needs a refresh.
Each website is bespoke and tailored to a unique target audience. Your branding, tone of voice, best practices, values, and content are interwoven throughout.
We build specifically what will work for your business.
All our websites are created to:
- Be responsive for different device sizes including mobile, tablet, laptop and desktops
- Meet Google’s mobile-first requirements
- Load fast across all devices
- Promote effective search engine optimisation and generative experience optimisation for AI search
- Offer an engaging design that enhances the user experience
- Be compliant with UK GDPR best practice and security requirements
- Remain well-supported and straightforward to update long-term
Your website is an investment in your business. It should perform like one.
How we create your website
We follow a structured process that keeps you involved every step of the way.
Get in touch to tell us about your project and what you’d like to achieve. We’ll contact you for a conversation and arrange a briefing meeting.
We gather information about your organisation, audience, goals and objectives. Following in-depth research, we then prepare a detailed proposal outlining the website solutions to deliver your objectives.
Once we’re in agreement on the approach, the project is handed over to our Development Manager. During weekly calls, we share progress updates, answer your questions, and source all the information we need to create a high-performing website and keep your project on track.
Starting with the homepage, we offer to create or optimise text content for SEO and AI search. Then, our designer creates a full-page mock-up visualisation on your approved content and images. Each piece of feedback is actioned before moving on to design more pages for review.
Once all the pages have been designed, built and optimised, your website goes through a robust and documented testing process.
With the final quality checks completed and the site signed off, we move it from development to live and make it ready to share with your target audience.
To enable you to make changes yourself, we can provide you with a training video, bespoke to your website, to show you basic editing and answer any specific training questions you have.
We offer a progress review meeting every 6 months to ensure your site continues to meet your needs and fulfil its objectives.
To maximise return on investment from your new website, we implement promotional activities such as social media or Google Ads. See our integrated digital marketing services.
Caring for your website long-term
Your website operates in an online space that’s always changing. For a website to perform effectively, it must continuously grow and change alongside your business.
We offer three levels of bespoke WordPress support plans that suit your requirements. At a minimum, each provides hosting, security monitoring, software updates, performance optimisation, backups, and regular reporting. Our team takes care of the technical work so you can focus on your business.
Security
All websites are under constant attack from web robots and hackers. A successful breach causes serious problems that require significant effort to fix. Our support plans include daily security scans and rapid response to combat hacking incidents.
Software updates
Updates for WordPress, plugins and themes are released by developers regularly. Most of these updates are bug fixes and security updates, so if updates are not implemented quickly and regularly your site is more vulnerable to attack.
UK GDPR
UK GDPR regulations require website software to be regularly updated to the latest version. Not keeping your software current risks being in breach of UK GDPR and puts customer data at risk.
Website support
A well-maintained website is often rewarded by Google, performs better, ranks higher, and delivers stronger results than neglected sites.
We support existing WordPress websites we did not develop ourselves, including troubleshooting, recovery, and optimisation. All websites hosted with us also run on green energy.
Website and digital activities to increase online exposure
Your website is where everything begins. It’s the foundation for all your digital marketing. But it doesn’t work alone.
A website works best as part of a complete integrated digital marketing strategy.
- Search visibility drives qualified traffic
- Paid search accelerates discovery
- Compelling content converts that traffic into customers
- Social media builds community and amplifies reach
- Email marketing keeps customers engaged and buying
Together, these channels work with a website to create measurable business results. Each channel strengthens the others, and each touchpoint reinforces your message.
Integrated multi-channel digital marketing enables you to build trust and encourage audiences to take action.
Explore our variety of digital marketing services to see how search, content, social media, and email work together with your website to deliver business results.
Questions about website design and support
Each website we create is bespoke, so the cost varies. As a guide, our websites typically cost between £20,000 and £5,000 for the initial build, depending on size and complexity. All projects and packages are created to suit your needs and budget.
The timeline varies depending on the project. If the content is ready at the start, the build can take less than a month. As a guide, most projects launch within 12-20 weeks. Having a single point of contact in your team who can source information and make decisions ensures timely completion.
Starting with a clear idea on branding, audience, and business objectives helps a project be more successful and targeted. We gather the rest through our research and discovery process.
Absolutely. Our team is readily available to support you after launch. Raise a ticket on our support system and we’ll action your request quickly.
All our clients benefit from a support plan, so we handle technical updates. For content changes (text, images), you can use your bespoke training video or request support from us.
For clients on a support plan, our uptime monitoring flags offline status and our team investigates immediately. Our maintenance includes regular backups to an offsite location for rapid recovery.
If your website has stopped working and you’re not a client with us, get in touch and we can work with you to attempt recovery.
Images you provide, created by Beech designers and stock photographs purchased on your behalf are your property. While some stock imagery may be subject to limited-use offline restrictions, we’ll guide you through it all so you’re aware.
No. There’s no bespoke coding on our websites, and we use open-source software that’s fully transportable to another provider.
For websites launched within a year, there is no charge for hosting services whilst we are designing and building your new website.