Social media SEO and the change to AI search
Social media SEO has moved from a nice-to-have to a core part of how businesses get found using search engines and AI search, also known as Generative Experience Optimisation (GEO). Artificial Intelligence tools answer questions directly, taking content from social media platforms alongside websites as primary sources for information. This means search engines like Google […]
Why website maintenance matters more than starting from scratch
Website maintenance allows websites to perform best when they receive regular attention, especially on software like WordPress. Search rankings improve, more visitors convert, and the site costs less to run over time. For business owners managing an existing website, that outcome is achievable without the cost and disruption of a full rebuild. Regular technical maintenance […]
How Altrincham-based business owner used Digital Marketing to grow
Read about Ola, a solo foot health practitioner, and her digital marketing partnership with Beech. The Challenge: Overcoming Initial Digital Marketing Hesitation Ola Pankiw, owner of Footrespect, a private foot health clinic in Altrincham, UK, first became a Beech client in 2022, when her existing website provider recommended Beech as an ideal organisation to work […]
Google Business Profile optimisation in 2026
Google is constantly changing things and late last year, they announced that it the popular Google My Business would be renamed to Google Business Profile…