What is a website landing page?
A well designed landing page can super-charge your online marketing campaigns and make all the difference between success and failure.
The job of a landing page is to seal the deal and convert browsers into buyers or at the very least, someone who asks to have a conversation with you.
Landing pages are created for a specific purpose (for example selling a product or a collecting email addresses for a mailing list) and work in conjunction with other platforms such as paid ads, emails or organic social activity. They are pages on your website that aren’t usually accessible via the menu or by any other internal link. They solely act as a central focal point for online marketing campaigns which engage your target audience and funnel them towards your landing page.