Social media SEO and the change to AI search

Social media SEO has moved from a nice-to-have to a core part of how businesses get found using search engines and AI search, also known as Generative Experience Optimisation (GEO). Artificial Intelligence tools answer questions directly, taking content from social media platforms alongside websites as primary sources for information. This means search engines like Google […]

Social media strategy in 2026 and how to cut through the noise

If you’ve ever asked the question, “Is our social media strategy producing the results and sales we need?” You’re not alone. For many, the answer is often difficult to measure, especially when we compare results alongside the effort put into activities like social media posting, engagement and overall strategy. Why is it so difficult to […]