Start a 2026 digital marketing plan using data to create a strong strategy
Creating a digital marketing plan at the end of the year doesn’t always feel like the right moment, but it’s a great time to get started. In December, teams are wrapping up campaigns, everyone’s eyeing the Christmas break, and there’s a natural sense of “we’ll sort next year.” But why not at least get something […]
What can I do with AI? A business owner’s guide to smart digital marketing
If you’re running a business in 2025, you’ve probably heard the term “AI” more times than you can remember. Artificial Intelligence or AI, as it’s known, is changing how we operate online, but it’s also surrounded by hype. The real question isn’t whether AI is powerful—it clearly is—but rather how to use it alongside professional […]
How to make a WordPress website UK GDPR compliant – Guidance from Beech
If your organisation has a website that collects any personal information from UK visitors, including email addresses, names, IP addresses, or browsing behaviour, you need to understand website UK GDPR requirements. It might sound technical and overwhelming, but at its core, it’s about treating your visitors’ data with respect. GDPR vs. UK GDPR Since Brexit, […]
B Corp Certification: A Warrington Success Story
Becoming B Corp certified was a lengthy process! We earned our this certification through: Operating ethically and sustainably in all aspects of our digital marketing work Updating and changing our articles of association Answering over 200 questions about Beech and how we operate Partaking in a lengthy assessment process that showcased our B Corp alignment […]
Digital Marketing from Scratch: Beech’s successful partnership with an Australian expedition company
Read about Pearl Expeditions, an Australian travel operator, and their digital marketing partnership with Beech ahead of their new expeditions. The Challenge: Building a Brand from Scratch When Pearl Expeditions were ready to launch their exclusive small-group expeditions to remote Australasian destinations, it faced a unique challenge. This wasn’t about improving existing marketing efforts. Instead, […]
What makes a good website design?
A good website design is made up of the following key things: Easy navigation that creates clear pathways for visitors to find exactly where they need to go Responsive design that ensures a website looks perfect on phones, tablets, and computers Accessibility elements that make a website welcoming and usable for everyone, including people with […]
How Altrincham-based business owner used Digital Marketing to grow
Read about Ola, a solo foot health practitioner, and her digital marketing partnership with Beech. The Challenge: Overcoming Initial Digital Marketing Hesitation Ola Pankiw, owner of Footrespect, a private foot health clinic in Altrincham, UK, first became a Beech client in 2022, when her existing website provider recommended Beech as an ideal organisation to work […]
How to do Email Marketing Effectively
Here’s what’s covered in this email marketing blog post: The fundamentals every brand should know Design principles to increase engagement How to create competitive advantages with sustainable email marketing Maintaining a valuable mailing list and strong audience relationships Key metrics to track performance and inform future campaigns As one of the most powerful digital marketing […]
Sustainable Website Development: Meeting Sustainability Goals for a Greener Future
Is your website’s carbon footprint undermining your sustainability efforts? Here’s what’s covered in our latest blog post: How a website has a carbon footprint, and how an organisation’s online presence contributes to their carbon emissions Practical actionable steps to achieve a more sustainable website The future of sustainability in digital marketing and how we can […]
Social Media Tips for Businesses Looking to Grow in 2025
Here’s what’s covered in our latest blog on social media: Brand visibility: How social media extends online reach and builds customer credibility Platform selection: Choosing the right channels to maximise time and marketing budget, with a clear guide on the various social media platforms available to businesses and how to use them Content optimisation: Creating […]