Social media SEO and the change to AI search

Social media SEO has moved from a nice-to-have to a core part of how businesses get found using search engines and AI search, also known as Generative Experience Optimisation (GEO). Artificial Intelligence tools answer questions directly, taking content from social media platforms alongside websites as primary sources for information. This means search engines like Google […]

How Altrincham-based business owner used Digital Marketing to grow

Read about Ola, a solo foot health practitioner, and her digital marketing partnership with Beech. The Challenge: Overcoming Initial Digital Marketing Hesitation Ola Pankiw, owner of Footrespect, a private foot health clinic in Altrincham, UK, first became a Beech client in 2022, when her existing website provider recommended Beech as an ideal organisation to work […]

Social Media Tips for Businesses Looking to Grow in 2025

Here’s what’s covered in our latest blog on social media:  Brand visibility: How social media extends online reach and builds customer credibility  Platform selection: Choosing the right channels to maximise time and marketing budget, with a clear guide on the various social media platforms available to businesses and how to use them  Content optimisation: Creating […]

Digital Marketing: How to choose the right agency

Here’s a breakdown for choosing your digital marketing partner:  Understand your marketing requirements   Set your budget   Find a digital marketing agency that aligns with your values  Research an agency with the right experience, ability and skills to deliver what you need.   Digital marketing is a term that covers a wide range of different skills, […]