Roz joined Rachel Spencer recently to talk about websites
Use cognitive biases strategically in your online marketing, take advantage of social proof to build trust, match your website to your organisation’s priorities and values and create a design that feels intuitive and welcoming to the audience.
Recently, Roz sat down with Rachel Spencer on her ‘Your Pet Business Your Way’ podcast to discuss a topic we’re deeply passionate about at Beech: How to make your website work harder for your business.
Rachel and Roz met over 10 years ago when Rachel first wanted to learn about digital marketing. In the years that followed, Beech has worked closely with Rachel to help her build a successful pet blog, The Paw Post (which hit the top spot on Google for “pet blog” and stayed in the top 10 UK pet blogs for seven years!) and also Rachel’s own business website, where she supports people in the pet industry looking for publicity opportunities.
In this episode, we talk about Roz’s recent research into the pet industry, conducted as part of her Master’s Degree in Digital Marketing, and how cognitive biases influence decision-making online and what this means for pet business websites.
Key discussion points in this podcast include:
- The six cognitive biases that influence how pet owners make decisions online.
- Why social proof – like reviews, awards, and press coverage is so powerful for building trust.
- How to ensure a website reflects your current business priorities.
- Practical tips for creating a website that feels intuitive and welcoming.
- Strategies to help small businesses compete with big brands.
If you’ve been wondering how to make your website more effective – or how to approach an update – this episode will help you get started.
For more information, check out a previous blog we created on cognitive biases.
For an even deeper inlook, listen to our new Beech podcast: How website content makes your pet business stand out with Roz Healey.
For help with your website, request a free healthcheck from Beech today!
Our website healthcheck is designed to help you make the most of the online opportunities available to you and to maximise the investment you have already made in your website.
We’ll provide you with a bespoke, non-obligatory report detailing the recommendations of our experts, covering the following areas:
- Content and Appearance
- Performance (with checks into how sustainable your website is)
- Data Security
- Promotion