According to a recent study, 40% of small businesses still don’t have a website. Here are just a few of reasons they are missing out:
- First impressions really matter
55% of visitors leave a website after only 15 seconds, so make the most of them!
If visiting your website is a positive and rewarding experience, visitors will have the expectation that dealing with you in other ways will also be positive and rewarding. Positive and rewarding doesn’t mean all gloss and glamour, it can be based on simply being able to find the information you need quickly and easily. Conversely a negative or frustrating experience on your website can damage your target audience’s impression of you and influence a decision not to do business.
On a website, the impression you create is totally within your control, unlike on social media where others get to have their say too. This means that you can set yourself up to provide exactly what your target customers are looking for.
Above your website can convey the impression that you mean business and motivate visitors to interact with you.