Read about Ola, a solo foot health practitioner, and her digital marketing partnership with Beech.
The Challenge: Overcoming Initial Digital Marketing Hesitation
Ola Pankiw, owner of Footrespect, a private foot health clinic in Altrincham, UK, first became a Beech client in 2022, when her existing website provider recommended Beech as an ideal organisation to work with when his business was closing. As a solo practitioner, she understood the importance of reaching more patients but felt overwhelmed by the idea of digital marketing and hadn’t invested into digital marketing services before beyond website hosting.
Key Pain Points for Ola:
- Unfamiliarity with digital marketing strategies and their potential
- Uncertainty about how to effectively reach patients online
- Limited time as a solo practitioner to manage marketing efforts by herself
- Scepticism about digital marketing’s effectiveness in selling her services to new and existing patients
- No established online presence beyond her website, which at the time didn’t offer direct bookings Â
“I was very reticent about digital marketing because I didn’t know what it involved,” Ola recalls about her initial hesitation.
Beech's Solution: Integrated Digital Marketing
We helped Ola in developing a tailored digital marketing approach specifically designed for her business’s needs and for the needs of her patients. We focused on three areas that would build Ola’s online presence and deliver measurable results.Â
1. Building on her existing website experienceÂ
- We optimised her existing website to attract patients to book directly through it. This included a refresh of the homepage design, adjusting the layout and styling of key pages and adding links to Ola’s new Calendly booking system. We made sure the website was mobile-responsive and ensuring accessibility across all devices.Â
- We implemented SEO techniques and optimisation into her website content, targeting foot care and podiatry keywords, especially Altrincham, as Ola wanted to attract local people.Â
- We introduced a blog section, where Ola could add new articles and blog posts, and created blog posts on her behalf using SEO techniques.Â
- To showcase her excellent Google reviews, we embedded them on the website so visitors could easily see Ola’s credibility as a foot health practitioner.       Â
2. Working with Google Business Profile Â
- Continuous Google Business Profile optimisation and management was incorporated, including adding new content and updating services regularly.Â
- Monitoring new Google reviews and adding them to Ola’s website, adding trust and credibility to her services and supporting digital marketing activities.Â
- Local SEO references were used to capture “near me” and Altrincham-related searches.
 Â
3. Implementing a Social Media Management Strategy
- Beech worked with Footrespect to build a successful social media presence from scratch, including regular posting and analysis.Â
- This involved creating content for Facebook and Instagram, optimising it for those platforms and ensuring the topics were appropriate for Ola’s target audience and her digital marketing strategy.Â
- We regularly share patient success stories and treatment insights.Â
- There is consistent brand messaging across both platforms and followers could feel like they were communicating with Ola directly.Â
- Community engagement allows us to help Ola build trust and authority in the foot healthcare space.Â
Results: From Sceptic to Advocate
After three years of partnership, the transformation speaks for itself through both measurable outcomes and Ola’s changed perspective on digital marketing.
Practice Growth Metrics
- Significant increase in new patient enquiries
- Increased local visibility through optimised Google presence
- Improved patient engagement via social media platforms
- Streamlined patient communication through website improvements and digital marketing activities
Business Confidence Transformation
- “Absolutely no hesitation” in recommending digital marketing services
- Immense business change as described by Ola
- Increased confidence in online patient outreach and appointment bookings via the website
Client Testimonial
“Doing business with Beech Web Services has changed my business immensely. I was very reticent about digital marketing because I didn’t know what it involved, but after three years, I have absolutely no hesitation in recommending them. They are professional, intelligent, intuitive, and responsive.”
— Google review from Ola, Owner, Foot Respect
Ready to grow your organisation online with digital marketing?
If you’re feeling hesitant about digital marketing, you’re not alone. Our approach has helped organisations and business owners like Ola overcome initial scepticism and achieve “immense business change.”
We understand:
- The unique and ever-changing requirements of digital marketing.
- The importance of building trust with an audience through a strong, integrated online strategy.
- The time constraints faced by business owners and the impacts this may have on their marketing efforts.
- The need for sustained responsive support rather than quick fixes. Â
 Â
What are your next steps?
- Book a call with Roz today
- Receive a bespoke proposal for your organisation
- Begin your digital marketing journey with ongoing professional support
