What makes a website sustainable?
Optimised, valuable content that doesn’t overwhelm a website setup, choosing the best plugins for the user experience, hosting on a green provider utilising renewable energy and organisations that walk the talk on sustainability – even online! Everything we use on the internet has an environmental footprint. Like in other industries, carbon emissions are a key […]
Top 5 Tips for Creating an Effective Google Ads Campaign
Pick the right budget, choose the best ad format, match ad content to an optimised landing page, utilise keyword research and continually monitor performance – all these tips will support an effective Google Ads campaign. Are you considering adding Google Ads to your marketing plan? They’re a powerful tool for increasing website traffic, boosting a […]
How to harness the power of cognitive bias to influence consumer behaviour
By understanding how people think! The way we make decisions has a huge impact on reasoning when choosing a product or service. Understanding cognitive bias means businesses can tailor marketing strategies to successfully target specific audiences, capture their attention and increase the chance of a conversion. If you follow us on social media, you may […]
Will your Google Business Profile boost online visibility?
The short answer? Yes! Google Business Profile (GBP) listings are powerful tools for businesses looking to improve their impact on local search. This blog will cover the benefits of using Google Business Profile and how businesses can use their GBP profile as a secret weapon to extend their online reach. The benefits of GBP What […]
