3 website accessibility changes that improve rankings and conversions
Quick answer: Website accessibility improves user experience, search rankings, and conversion rates. Improve colour contrast to Web Content Accessibility Guidelines (WCAG) 4.5:1 standard. Restructure content with proper headings and short paragraphs. Optimise images with alt text and add captions to videos. These require no website rebuild and benefit all users. Website accessibility directly improves user […]
5 website design best practices that still matter in 2026
Speed, clarity, accessibility, regular updates and SEO-ready content are all best practices that remain essential in 2026 websites. This post is about the tried and tested practices to remember when new trending design approaches arise. New website design trends inform how websites may look in 2026, but following best practices determines whether websites are working […]
What are the most important website design trends for 2026?
The three defining website design trends for 2026 are purposeful motion and animation, universal accessibility as a standard, and digital sustainability. Together, these trends create websites that prioritise high-performance and inclusive user experiences over aesthetic features. This creates websites that are faster for visitors, easier to navigate for everyone, and more understandable to AI search […]
Start a 2026 digital marketing plan using data to create a strong strategy
Creating a digital marketing plan at the end of the year doesn’t always feel like the right moment, but it’s a great time to get started. In December, teams are wrapping up campaigns, everyone’s eyeing the Christmas break, and there’s a natural sense of “we’ll sort next year.” But why not at least get something […]
What can I do with AI? A business owner’s guide to smart digital marketing
If you’re running a business in 2025, you’ve probably heard the term “AI” more times than you can remember. Artificial Intelligence or AI, as it’s known, is changing how we operate online, but it’s also surrounded by hype. The real question isn’t whether AI is powerful—it clearly is—but rather how to use it alongside professional […]
How to make a WordPress website UK GDPR compliant – Guidance from Beech
If your organisation has a website that collects any personal information from UK visitors, including email addresses, names, IP addresses, or browsing behaviour, you need to understand website UK GDPR requirements. It might sound technical and overwhelming, but at its core, it’s about treating your visitors’ data with respect. GDPR vs. UK GDPR Since Brexit, […]
B Corp Certification: A Warrington Success Story
Becoming B Corp certified was a lengthy process! We earned our this certification through: Operating ethically and sustainably in all aspects of our digital marketing work Updating and changing our articles of association Answering over 200 questions about Beech and how we operate Partaking in a lengthy assessment process that showcased our B Corp alignment […]
How to do Email Marketing Effectively
Here’s what’s covered in this email marketing blog post: The fundamentals every brand should know Design principles to increase engagement How to create competitive advantages with sustainable email marketing Maintaining a valuable mailing list and strong audience relationships Key metrics to track performance and inform future campaigns As one of the most powerful digital marketing […]
Sustainable Website Development: Meeting Sustainability Goals for a Greener Future
Is your website’s carbon footprint undermining your sustainability efforts? Here’s what’s covered in our latest blog post: How a website has a carbon footprint, and how an organisation’s online presence contributes to their carbon emissions Practical actionable steps to achieve a more sustainable website The future of sustainability in digital marketing and how we can […]
Social Media Tips for Businesses Looking to Grow in 2025
Here’s what’s covered in our latest blog on social media: Brand visibility: How social media extends online reach and builds customer credibility Platform selection: Choosing the right channels to maximise time and marketing budget, with a clear guide on the various social media platforms available to businesses and how to use them Content optimisation: Creating […]