Social Media Tips for Businesses Looking to Grow in 2025
Here’s what’s covered in our latest blog on social media: Brand visibility: How social media extends online reach and builds customer credibility Platform selection: Choosing the right channels to maximise time and marketing budget, with a clear guide on the various social media platforms available to businesses and how to use them Content optimisation: Creating […]
Digital Marketing: How to choose the right agency
Here’s a breakdown for choosing your digital marketing partner: Understand your marketing requirements Set your budget Find a digital marketing agency that aligns with your values Research an agency with the right experience, ability and skills to deliver what you need. Digital marketing is a term that covers a wide range of different skills, […]
Optimise Content: 5 Top Tips from Beech for Your Online Marketing
Positioning in the right place and choosing the correct files and sizes for better performance, being mindful of platforms and text cutting off, word limits, and understanding how optimised content may appear on different devices. Content creation comes with many best practice guidelines to follow. Our latest blog post offers five helpful tips to effectively […]
How to make your website work harder for your business – Beech and Rachel Spencer
Roz joined Rachel Spencer recently to talk about websites Use cognitive biases strategically in your online marketing, take advantage of social proof to build trust, match your website to your organisation’s priorities and values and create a design that feels intuitive and welcoming to the audience. Recently, Roz sat down with Rachel Spencer on her […]
Marketing strategy: 5 things you should do to prepare for 2025
We need to understand our marketing goals and target audience. Monitor our competitors and create authentic content that represents our brand. Through collaboration with a reliable website developer and marketing agency, we can ensure our website and business strategy is ready for the New Year. Proper preparation for an effective marketing strategy increases the likelihood […]
Top 5 Tips for Creating an Effective Google Ads Campaign
Pick the right budget, choose the best ad format, match ad content to an optimised landing page, utilise keyword research and continually monitor performance – all these tips will support an effective Google Ads campaign. Are you considering adding Google Ads to your marketing plan? They’re a powerful tool for increasing website traffic, boosting a […]
How to harness the power of cognitive bias to influence consumer behaviour
By understanding how people think! The way we make decisions has a huge impact on reasoning when choosing a product or service. Understanding cognitive bias means businesses can tailor marketing strategies to successfully target specific audiences, capture their attention and increase the chance of a conversion. If you follow us on social media, you may […]
Will your Google Business Profile boost online visibility?
The short answer? Yes! Google Business Profile (GBP) listings are powerful tools for businesses looking to improve their impact on local search. This blog will cover the benefits of using Google Business Profile and how businesses can use their GBP profile as a secret weapon to extend their online reach. The benefits of GBP What […]
Will Google’s most recent content-targeted update announcement help or hurt your website?
Google is rewarding content creators who focus on creating information that “is written by people, for people”…
Google My Business Becomes Google Business Profile – What does this mean for my account?
Google is constantly changing things and late last year, they announced that it the popular Google My Business would be renamed to Google Business Profile…
