Marketing strategy: 5 things you should do to prepare for 2025
We need to understand our marketing goals and target audience. Monitor our competitors and create authentic content that represents our brand. Through collaboration with a reliable website developer and marketing agency, we can ensure our website and business strategy is ready for the New Year. Proper preparation for an effective marketing strategy increases the likelihood […]
Top 5 Tips for Creating an Effective Google Ads Campaign
Pick the right budget, choose the best ad format, match ad content to an optimised landing page, utilise keyword research and continually monitor performance – all these tips will support an effective Google Ads campaign. Are you considering adding Google Ads to your marketing plan? They’re a powerful tool for increasing website traffic, boosting a […]
How to harness the power of cognitive bias to influence consumer behaviour
By understanding how people think! The way we make decisions has a huge impact on reasoning when choosing a product or service. Understanding cognitive bias means businesses can tailor marketing strategies to successfully target specific audiences, capture their attention and increase the chance of a conversion. If you follow us on social media, you may […]
Will your Google Business Profile boost online visibility?
The short answer? Yes! Google Business Profile (GBP) listings are powerful tools for businesses looking to improve their impact on local search. This blog will cover the benefits of using Google Business Profile and how businesses can use their GBP profile as a secret weapon to extend their online reach. The benefits of GBP What […]
Will Google’s most recent content-targeted update announcement help or hurt your website?
Google is rewarding content creators who focus on creating information that “is written by people, for people”…
Google My Business Becomes Google Business Profile – What does this mean for my account?
Google is constantly changing things and late last year, they announced that it the popular Google My Business would be renamed to Google Business Profile…
Website Cookie Guide – Guest Blog by Sam Alford
We asked Sam Alford, experienced Data Processing Officer to help clarify the situation and let us know exactly how to handle website cookies…
