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How to make your website work harder for your business – Beech and Rachel Spencer

How to make your website work harder for your business. Beech and Rachel Spencer.

Roz joined Rachel Spencer recently to talk about websites Use cognitive biases strategically in your online marketing, take advantage of social proof to build trust, match your website to your organisation’s priorities and values and create a design that feels intuitive and welcoming to the audience.  Recently, Roz sat down with Rachel Spencer on her […]

Marketing strategy: 5 things you should do to prepare for 2025

Graphic of a calender for January 2025. The text reads: 5 things you should do ready for 2025.

We need to understand our marketing goals and target audience. Monitor our competitors and create authentic content that represents our brand. Through collaboration with a reliable website developer and marketing agency, we can ensure our website and business strategy is ready for the New Year. Proper preparation for an effective marketing strategy increases the likelihood […]

Top 5 Tips for Creating an Effective Google Ads Campaign

Pick the right budget, choose the best ad format, match ad content to an optimised landing page, utilise keyword research and continually monitor performance – all these tips will support an effective Google Ads campaign. Are you considering adding Google Ads to your marketing plan?   They’re a powerful tool for increasing website traffic, boosting a […]

How to harness the power of cognitive bias to influence consumer behaviour

How to harness the power of cognitive bias to influence consumer behaviour

By understanding how people think! The way we make decisions has a huge impact on reasoning when choosing a product or service. Understanding cognitive bias means businesses can tailor marketing strategies to successfully target specific audiences, capture their attention and increase the chance of a conversion. If you follow us on social media, you may […]

Will your Google Business Profile boost online visibility?

The short answer? Yes! Google Business Profile (GBP) listings are powerful tools for businesses looking to improve their impact on local search. This blog will cover the benefits of using Google Business Profile and how businesses can use their GBP profile as a secret weapon to extend their online reach. The benefits of GBP What […]

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