How to harness the power of cognitive bias to influence consumer behaviour
By understanding how people think! The way we make decisions has a huge impact on reasoning when choosing a product or service. Understanding cognitive bias means businesses can tailor marketing strategies to successfully target specific audiences, capture their attention and increase the chance of a conversion. If you follow us on social media, you may […]
5 Essential Steps: Preparing for a New Website
This blog post will highlight five key elements every business owner should have prepared before starting a new website project, with some extra tips…
Digital marketing to help weather the economic downturn
After a long period of instability due to the pandemic and the invasion of the Ukraine, we’re being hit with a cost-of-living crisis and even more economic instability…
Summer Supercharge – Research your Audience
Our first hot Summer Supercharge tip is to research your audience…
Could Outcome Marketing be the Next Metric that Your Business Should Pay Attention to?
It is gaining momentum primarily because it consistently produces better results based on a different success metric – outcome marketing…
