Five Ways to Boost Your Google My Business Listing with Posts Feature

We thought an overview of the five types of posts would clarify what each one does, how each one is different, in terms of the information they want you to create, and which of the five is the one to pay the most attention to.

1. Covid 19 Update
   If you want to update the public to a change in your business due to a Covid related incident, this is a great place to start. This type of post expires every 14 days so you will need to keep a note of this when you add it.
2. What’s New (like a Status post on any social media account)
   This is a generic type of post that is more about brand awareness – think of it as a “hey, this is happening this week at our company!”. This type of post expires in 7 days so remember this.
3. Event post
   This is exactly what it is for, an event! You can add a photo and a video which you should if it is applicable. You also get a chance to include text about the event and it is worth making sure you use your keywords in this description.
4. Offer post
   This is a promotional style post where you can display your sales offering -and it can last up to a year! If you have a physical product, it can be the “order over £100 and get free shipping”.
5. The Product Post
   This is where you tell Google all the different physical items you sell. While it might seem similar to the Offer post, it isn’t necessarily seen by the public – it is more to help serve to Google what you want it to pay attention to, so they know more about you. These posts never expire so make sure to keep on top of them so that you aren’t listing something that is either out of date or no longer available.