Business owners these days know that that regularly sharing engaging content online can be the key to finding (and keeping) customers. Even with the best intentions this can be hard to achieve for many of us and staring at a blank screen hoping for a sudden bolt of inspiration is a common experience.
Why does it feel like finding topics to write about is so hard?!
At these frustrating and time-consuming moments, there is help at hand – from Google. It’s commonly accepted that Google knows every little detail about us; where we go, what we like and everything we search for. It knows all those things about your customers too, so let’s look at how to use that knowledge to your advantage.
In this article we’ll show you one of our favourite ways to unearth limitless content ideas via a simple Google search. A bonus consequence of this approach is that by focusing on one of its current hot topics, Google will automatically view your content as of interest to its searchers.
