Social media SEO and the change to AI search
Social media SEO has moved from a nice-to-have to a core part of how businesses get found using search engines and AI search, also known as Generative Experience Optimisation (GEO). Artificial Intelligence tools answer questions directly, taking content from social media platforms alongside websites as primary sources for information. This means search engines like Google […]
Why website maintenance matters more than starting from scratch
Website maintenance allows websites to perform best when they receive regular attention, especially on software like WordPress. Search rankings improve, more visitors convert, and the site costs less to run over time. For business owners managing an existing website, that outcome is achievable without the cost and disruption of a full rebuild. Regular technical maintenance […]
What high-performing websites have in common
High-performing websites share several key characteristics, including faster load times, cleaner code, better content structure, fewer unnecessary plugins, and long-term design thinking. These features improve user experience and search rankings and reduce digital waste as a natural side effect of efficient design. In websites that consistently perform well, patterns emerge, as these websites often rank […]
How ethical digital marketing showcases your values
Ethical digital marketing means being transparent about how you use technology, measuring your environmental impact, protecting customer data, and keeping humans at the centre of decision-making. For values-led businesses and B Corps, these practices are opportunities to demonstrate integrity and build trust with customers who share your values. A digital presence communicates more than products […]
What does B Corp Certification™ mean for a partnership with Beech?
Beech’s B Corp certification ™ formalises our commitment to operating as a values-driven partner in digital marketing. This means strong decision-making focused on long-term outcomes, honest advice that prioritises success over quick wins, and governance structures that ensure sustainable growth. If you’re working with us, you’re working with a certified force for good. When we […]
How a website accessibility plugin works in practice
Installing an accessibility plugin on a WordPress website adds an instant tool that visitors can use to adjust text size, contrast, colour modes, and reading tools. Beech uses the Elementor Accessibility Plugin on client websites, including Creating Adventures, a Warrington charity we’ve sponsored since 2020. This walkthrough shows exactly what visitors experience. Making a website […]
3 website accessibility changes that improve rankings and conversions
Quick answer: Website accessibility improves user experience, search rankings, and conversion rates. Improve colour contrast to Web Content Accessibility Guidelines (WCAG) 4.5:1 standard. Restructure content with proper headings and short paragraphs. Optimise images with alt text and add captions to videos. These require no website rebuild and benefit all users. Website accessibility directly improves user […]
5 website design best practices that still matter in 2026
Speed, clarity, accessibility, regular updates and SEO-ready content are all best practices that remain essential in 2026 websites. This post is about the tried and tested practices to remember when new trending design approaches arise. New website design trends inform how websites may look in 2026, but following best practices determines whether websites are working […]
What are the most important website design trends for 2026?
The three defining website design trends for 2026 are purposeful motion and animation, universal accessibility as a standard, and digital sustainability. Together, these trends create websites that prioritise high-performance and inclusive user experiences over aesthetic features. This creates websites that are faster for visitors, easier to navigate for everyone, and more understandable to AI search […]
Start a 2026 digital marketing plan using data to create a strong strategy
Creating a digital marketing plan at the end of the year doesn’t always feel like the right moment, but it’s a great time to get started. In December, teams are wrapping up campaigns, everyone’s eyeing the Christmas break, and there’s a natural sense of “we’ll sort next year.” But why not at least get something […]