Marketing strategy: 5 things you should do to prepare for 2025
We need to understand our marketing goals and target audience. Monitor our competitors and create authentic content that represents our brand. Through collaboration with a reliable website developer and marketing agency, we can ensure our website and business strategy is ready for the New Year. Proper preparation for an effective marketing strategy increases the likelihood […]
What makes a website sustainable?
Optimised, valuable content that doesn’t overwhelm a website setup, choosing the best plugins for the user experience, hosting on a green provider utilising renewable energy and organisations that walk the talk on sustainability – even online! Everything we use on the internet has an environmental footprint. Like in other industries, carbon emissions are a key […]
5 Must-Know Website Design Principles for Businesses
Keep to simple ideas with an eye-catching hero and accessible content per the recommended layout conventions. Also, remember to display the brand as much as possible! Website design is a huge and constantly evolving topic for many website developers and businesses looking to expand their online reach. There is so much for businesses to think […]
How to harness the power of cognitive bias to influence consumer behaviour
By understanding how people think! The way we make decisions has a huge impact on reasoning when choosing a product or service. Understanding cognitive bias means businesses can tailor marketing strategies to successfully target specific audiences, capture their attention and increase the chance of a conversion. If you follow us on social media, you may […]
5 Essential Steps: Preparing for a New Website
This blog post will highlight five key elements every business owner should have prepared before starting a new website project, with some extra tips…
A Beginner’s Guide to Choosing the Right Website Host
Of course, every business is unique, and so are their goals and requirements for their website. Choosing the right web host is an investment in your website’s success…
Stand Out or Blend In: Branded Custom Websites vs. Template Websites
Can I get away with adding a logo to a pre-made website design to beat the competition? The answer is no!..
Strengthen Your Online Presence: 5 Top Tips for Effective Website Security
Security is an ongoing process. As website owners, it is our responsibility to ensure that the best methods are in place to protect our online spaces, for both us and our visitors…
Overwhelmed with Google Analytics 4? We can help!
The recently launched Google Analytics 4 (GA4) stands out as a powerful tool, but its extensive features can be overwhelming…
How to Create Effective Website Content
To have maximum impact, content needs to resonate with the target audience and be consistent with brand imagery and values…
