How to harness the power of cognitive bias to influence consumer behaviour
By understanding how people think! The way we make decisions has a huge impact on reasoning when choosing a product or service. Understanding cognitive bias means businesses can tailor marketing strategies to successfully target specific audiences, capture their attention and increase the chance of a conversion. If you follow us on social media, you may […]
5 Essential Steps: Preparing for a New Website
This blog post will highlight five key elements every business owner should have prepared before starting a new website project, with some extra tips…
A Beginner’s Guide to Choosing the Right Website Host
Of course, every business is unique, and so are their goals and requirements for their website. Choosing the right web host is an investment in your website’s success…
Stand Out or Blend In: Branded Custom Websites vs. Template Websites
Can I get away with adding a logo to a pre-made website design to beat the competition? The answer is no!..
Strengthen Your Online Presence: 5 Top Tips for Effective Website Security
Security is an ongoing process. As website owners, it is our responsibility to ensure that the best methods are in place to protect our online spaces, for both us and our visitors…
Overwhelmed with Google Analytics 4? We can help!
The recently launched Google Analytics 4 (GA4) stands out as a powerful tool, but its extensive features can be overwhelming…
How to Create Effective Website Content
To have maximum impact, content needs to resonate with the target audience and be consistent with brand imagery and values…
5 Terrifying Outcomes of An Unmaintained Website
Don’t let your online presence become a haunted house for hackers, a graveyard of dead software, mourning the lost souls of your customers in the dark abyss…
WooCommerce vs Shopify: Choosing the right e-commerce platform for your business
Ultimately, the decision rests on your individual preferences and priorities as an online merchant…
Elements of a Successful Landing Page
Landing pages are a subtle but powerful way to gently nudge people into our marketing funnel…
