Sustainable Website Development: Meeting Sustainability Goals for a Greener Future
Is your website’s carbon footprint undermining your sustainability efforts? Here’s what’s covered in our latest blog post: How a website has a carbon footprint, and how an organisation’s online presence contributes to their carbon emissions Practical actionable steps to achieve a more sustainable website The future of sustainability in digital marketing and how we can […]
Digital Marketing: How to choose the right agency
Here’s a breakdown for choosing your digital marketing partner: Understand your marketing requirements Set your budget Find a digital marketing agency that aligns with your values Research an agency with the right experience, ability and skills to deliver what you need. Digital marketing is a term that covers a wide range of different skills, […]
Optimise Content: 5 Top Tips from Beech for Your Online Marketing
Positioning in the right place and choosing the correct files and sizes for better performance, being mindful of platforms and text cutting off, word limits, and understanding how optimised content may appear on different devices. Content creation comes with many best practice guidelines to follow. Our latest blog post offers five helpful tips to effectively […]
How to make your website work harder for your business – Beech and Rachel Spencer
Roz joined Rachel Spencer recently to talk about websites Use cognitive biases strategically in your online marketing, take advantage of social proof to build trust, match your website to your organisation’s priorities and values and create a design that feels intuitive and welcoming to the audience. Recently, Roz sat down with Rachel Spencer on her […]
Marketing strategy: 5 things you should do to prepare for 2025
We need to understand our marketing goals and target audience. Monitor our competitors and create authentic content that represents our brand. Through collaboration with a reliable website developer and marketing agency, we can ensure our website and business strategy is ready for the New Year. Proper preparation for an effective marketing strategy increases the likelihood […]
What makes a website sustainable?
Optimised, valuable content that doesn’t overwhelm a website setup, choosing the best plugins for the user experience, hosting on a green provider utilising renewable energy and organisations that walk the talk on sustainability – even online! Everything we use on the internet has an environmental footprint. Like in other industries, carbon emissions are a key […]
5 Must-Know Website Design Principles for Businesses
Keep to simple ideas with an eye-catching hero and accessible content per the recommended layout conventions. Also, remember to display the brand as much as possible! Website design is a huge and constantly evolving topic for many website developers and businesses looking to expand their online reach. There is so much for businesses to think […]
How to harness the power of cognitive bias to influence consumer behaviour
By understanding how people think! The way we make decisions has a huge impact on reasoning when choosing a product or service. Understanding cognitive bias means businesses can tailor marketing strategies to successfully target specific audiences, capture their attention and increase the chance of a conversion. If you follow us on social media, you may […]
5 Essential Steps: Preparing for a New Website
This blog post will highlight five key elements every business owner should have prepared before starting a new website project, with some extra tips…
A Beginner’s Guide to Choosing the Right Website Host
Of course, every business is unique, and so are their goals and requirements for their website. Choosing the right web host is an investment in your website’s success…
