When designing and developing any website, there is always a strong focus on content. Every single item of content added communicates a message.

As the spooky season descends upon us, and people prepare their costumes and treats, some businesses are facing their own set of digital horrors.

The 12th of September 2023 officially marks one year since I first joined Beech Web Services as a digital marketing apprentice.

In this digital age, establishing an online presence is vital for any business looking to thrive in the competitive e-commerce landscape.

Landing pages are a subtle but powerful way to gently nudge people into our marketing funnel.

I have a great website and it took some time and money to build, not to mention all the effort of collating my text and image content to fill it. I can leave it alone now, right?

Wrong!

We’d like to share a few of our favourite tools with you. These are websites or applications that help us create, improve and boost a website’s overall performance. These tools are all cost-effective solutions that end up saving us time and money.

Did you know that in 2022, the average lifespan of a website is just under three years?

Of course, the word “average” depends on your industry and what your website does for your business, but it makes it very clear that at some point, you will have to think about either refreshing your website or building a new one.  

Did you know that at the end of August, Google announced their “helpful content update” for content creators? It could have a huge impact on your website if you don’t understand what it is and how to implement it properly.

Google is rewarding content creators who focus on creating information that “is written by people, for people” which would make you ask “what other kind of content is there?”.

When we’re browsing online, searching for a service or buying a product, we expect our experience to be smooth, safe and fast.

Did you know that it takes just 50 milliseconds (that’s 0.05 seconds) for a visitor to form an opinion on your website? That split second decision determines whether they’re going to stay and look around, or immediately leave.