Did you know that in 2022, the average lifespan of a website is just under three years?

Of course, the word “average” depends on your industry and what your website does for your business, but it makes it very clear that at some point, you will have to think about either refreshing your website or building a new one.  

Did you know that at the end of August, Google announced their “helpful content update” for content creators? It could have a huge impact on your website if you don’t understand what it is and how to implement it properly.

Google is rewarding content creators who focus on creating information that “is written by people, for people” which would make you ask “what other kind of content is there?”.

When we’re browsing online, searching for a service or buying a product, we expect our experience to be smooth, safe and fast.

Did you know that it takes just 50 milliseconds (that’s 0.05 seconds) for a visitor to form an opinion on your website? That split second decision determines whether they’re going to stay and look around, or immediately leave.

Using a free website maker, tool or app to create your business website can seem like a good idea. They’re often cheap if not free, give you premade layouts so you can just pop the content in and have lots of documentation for support.

At Beech Web Services we’re often really busy during the summer months. Why is this?

While many clients are away on holiday, Summer can provide the perfect quieter opportunity to work on your business and your website in particular.

A well designed landing page can super-charge your online marketing campaigns and make all the difference between success and failure.

The job of a landing page is to seal the deal and convert browsers into buyers or at the very least, someone who asks to have a conversation with you.

Google is constantly changing things and late last year, they announced that it the popular Google My Business would be renamed to Google Business Profile.

Google’s reasoning for the new name is to “keep things simple” and sometime in 2022 the Google My Business app will be retired completely.

Five Important Reasons to Keep Your WordPress Website Up to Date So, you have a great new company website and it took some time and money to build, not to mention all the effort of getting the text and pictures together to fill it with. Surely that’s enough for a

Website Cookie Guide – Guest Blog by Sam Alford The EU General Data Protection Regulation (GDPR) is one of the world’s strictest data protection laws. EU data protection authorities can impose GDPR fines of up to €20 million (roughly £17 million), or 4% of worldwide turnover for the preceding financial

Could Outcome Marketing be the Next Metric that Your Business Should Pay Attention to? Have you ever heard of outcome marketing? PPC, page views, followers/likes, shares, length on video. You will know the importance that has been placed on these metrics. They validate the success of a campaign,