How Altrincham-based business owner used Digital Marketing to grow
Read about Ola, a solo foot health practitioner, and her digital marketing partnership with Beech. The Challenge: Overcoming Initial Digital Marketing Hesitation Ola Pankiw, owner of Footrespect, a private foot health clinic in Altrincham, UK, first became a Beech client in 2022, when her existing website provider recommended Beech as an ideal organisation to work […]
How to do Email Marketing Effectively
Here’s what’s covered in this email marketing blog post: The fundamentals every brand should know Design principles to increase engagement How to create competitive advantages with sustainable email marketing Maintaining a valuable mailing list and strong audience relationships Key metrics to track performance and inform future campaigns As one of the most powerful digital marketing […]
Sustainable Website Development: Meeting Sustainability Goals for a Greener Future
Is your website’s carbon footprint undermining your sustainability efforts? Here’s what’s covered in our latest blog post: How a website has a carbon footprint, and how an organisation’s online presence contributes to their carbon emissions Practical actionable steps to achieve a more sustainable website  The future of sustainability in digital marketing and how we can […]
Social Media Tips for Businesses Looking to Grow in 2025
Here’s what’s covered in our latest blog on social media: Brand visibility: How social media extends online reach and builds customer credibility Platform selection: Choosing the right channels to maximise time and marketing budget, with a clear guide on the various social media platforms available to businesses and how to use them Content optimisation: Creating […]
Digital Marketing: How to choose the right agency
Here’s a breakdown for choosing your digital marketing partner: Understand your marketing requirements  Set your budget  Find a digital marketing agency that aligns with your values Research an agency with the right experience, ability and skills to deliver what you need.  Digital marketing is a term that covers a wide range of different skills, […]
How to make your website work harder for your business – Beech and Rachel Spencer
Roz joined Rachel Spencer recently to talk about websites Use cognitive biases strategically in your online marketing, take advantage of social proof to build trust, match your website to your organisation’s priorities and values and create a design that feels intuitive and welcoming to the audience. Recently, Roz sat down with Rachel Spencer on her […]