Start a 2026 digital marketing plan using data to create a strong strategy
Creating a digital marketing plan at the end of the year doesn’t always feel like the right moment, but it’s a great time to get started. In December, teams are wrapping up campaigns, everyone’s eyeing the Christmas break, and there’s a natural sense of “we’ll sort next year.” But why not at least get something […]
What can I do with AI? A business owner’s guide to smart digital marketing
If you’re running a business in 2025, you’ve probably heard the term “AI” more times than you can remember. Artificial Intelligence or AI, as it’s known, is changing how we operate online, but it’s also surrounded by hype. The real question isn’t whether AI is powerful—it clearly is—but rather how to use it alongside professional […]
How to make a WordPress website UK GDPR compliant – Guidance from Beech
If your organisation has a website that collects any personal information from UK visitors, including email addresses, names, IP addresses, or browsing behaviour, you need to understand website UK GDPR requirements. It might sound technical and overwhelming, but at its core, it’s about treating your visitors’ data with respect. GDPR vs. UK GDPR Since Brexit, […]
B Corp Certification: A Warrington Success Story
Becoming B Corp certified was a lengthy process! We earned our this certification through: Operating ethically and sustainably in all aspects of our digital marketing work Updating and changing our articles of association Answering over 200 questions about Beech and how we operate Partaking in a lengthy assessment process that showcased our B Corp alignment […]
Digital Marketing from Scratch: Beech’s successful partnership with an Australian expedition company
Read about Pearl Expeditions, an Australian travel operator, and their digital marketing partnership with Beech ahead of their new expeditions. The Challenge: Building a Brand from Scratch When Pearl Expeditions were ready to launch their exclusive small-group expeditions to remote Australasian destinations, it faced a unique challenge. This wasn’t about improving existing marketing efforts. Instead, […]
What makes a good website design?
A good website design is made up of the following key things: Easy navigation that creates clear pathways for visitors to find exactly where they need to go Responsive design that ensures a website looks perfect on phones, tablets, and computers Accessibility elements that make a website welcoming and usable for everyone, including people with […]
Sustainable Website Development: Meeting Sustainability Goals for a Greener Future
Is your website’s carbon footprint undermining your sustainability efforts? Here’s what’s covered in our latest blog post: How a website has a carbon footprint, and how an organisation’s online presence contributes to their carbon emissions Practical actionable steps to achieve a more sustainable website The future of sustainability in digital marketing and how we can […]
Digital Marketing: How to choose the right agency
Here’s a breakdown for choosing your digital marketing partner: Understand your marketing requirements Set your budget Find a digital marketing agency that aligns with your values Research an agency with the right experience, ability and skills to deliver what you need. Digital marketing is a term that covers a wide range of different skills, […]
How to make your website work harder for your business – Beech and Rachel Spencer
Roz joined Rachel Spencer recently to talk about websites Use cognitive biases strategically in your online marketing, take advantage of social proof to build trust, match your website to your organisation’s priorities and values and create a design that feels intuitive and welcoming to the audience. Recently, Roz sat down with Rachel Spencer on her […]